The 360°-vision: Magna’s stand at the IAA in Frankfurt

Magna’s exklusive architecture stand impressed the visitors of the most exclusive automobile fair – a new level was reached – totally made by the team of KOOP. One of the highlights was the bar on a terrace, where the visitors had a view of the complete fair.

The central exhibit was the „Cabability Demonstrator“ with Magna’s whole business activities – a walk-in sculpture with interactive projections in a 360°-view to the individual products of Magna.


Client: Magna International Inc.
Date: 14th – 24th September 2017
Location: Frankfurt/Germany
Visitors: 810.000

Our Services



Organisation & Production

Support & Consulting


Austrian Event Award